Move on from these nine fundamental content marketing myths
30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content is going to rank or go viral, but will help you understand and strategize according to your target audience Are you happy with how your content marketing strategy performs? Chances are, you are (or your marketing team is) doing it wrong, and, from experience, those mistakes are often fundamental. Content marketing is more than content that ranks – it’s the most effective way to promote your brand. However there are too many myths that prevent your content marketing strategy from working. Here are the most common ones: Producing content makes me an authority It is still surprisingly a widespread phenomenon: Someone publishes their first article and expects to wake up famous. Just because you produce content it doesn’t make you an authority on your industr
