30-second summary: When the economy and business take a hit, marketing is the first to suffer budget cuts If you are asking, “should I give up my SEO?”, t…

30-second summary: Earned media coverage is more valuable than ever for your website Digital PR is just as important as technical SEO A large volume of l…

Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media …

30-second summary: Clients and senior management want insights and not data As SEOs and digital marketers we spend hours swimming in data but how do you g…

30-second summary: The recipe space is a very competitive one While sites like BBC Good Food and the likes saw +22 percent hikes in search visibility, the…

30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the …

While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing team…