Showing posts from July, 2019

PPC keyword campaign advertisements | Display ads

PPC keyword campaign advertisement -  Google receives large amounts of traffic and therefore gives your advertisements the most impressions and clicks. The frequency of your PPC advertisements depends on which keywords you select and which kinds you match. While the success of your PPC ads campaign is defined by many factors, you can achieve a lot by working on: Keyword Relevance–Making useful lists of PPC keywords, tight groups of keywords, and proper text of ads.  Landing Page Quality– Create optimized landing pages with persuasive, relevant content and clear call-to-action, customized to particular queries of search. Quality Score–Quality Score is Google's rating of keywords, landing pages, and PPC campaigns for quality and relevance. More ad clicks are given to advertisers with better quality scores at lower prices.  Creative – Enticing ad copy is vital; and if you are advertising on the display network, you can use a tool like our free Smart Ads Creator to create tap-in-cl

SEO vs. SMO: What is the difference, and why are you supposed to care?

Online marketing is all about visibility and awareness. Most of the moment, people find your small business online in these ways: Your company comes up quickly in search engine results, You are referenced or suggested by another individual or website they visit, They already know about your company and are searching for you Search Engine Optimization (SEO) is a collection of strategies with the wide goal of getting more people to your website first. Social media optimization (SMO) can be one part of SEO in 2019 — but it also adds to finding you online in all three ways. What is Optimization for Social Media(SMO)? SMO obviously has to do with social networks and their increasing company importance. This element of optimization is about improving the presence and online reputation of your company through interactive communities— not just Facebook and Twitter, but blogs, forums, and wherever your company is cited or socially connected. Working with SMO can assis