Six data-driven SEO strategies that optimize conversion rates
30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his advice and case studies Studies have shown that businesses using data-driven strategies experience five to eight times higher ROI. Conversion rate optimization (CRO) is a process that largely depends on data. The core focus for most CRO strategies is to use consumer data to make their customer journey smoother and experience better. With search engines also increasing emphasis on user experience, we find a point where SEO strategies start to complement CRO strategies. But your SEO tactics can truly augment your CRO efforts when driven by data. In this article, I share six data-driven SEO strategies to supplement your CRO efforts. From content