Posts

Showing posts from April, 2022

Why we’re hardwired to believe SEO myths (and how to spot them!)

Image
Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some common SEO myths: “Longer dwell time means a good user experience, so it must be a ranking factor” “A high bounce rate indicates a bad user experience, so it must be bad for SEO” Social media posts like these get tons of engagement. As a result, they amplify the myths we try to squash through repetition, false evidence, and faulty logic. The problem isn’t limited to social media, either. There are plenty of high-profile websites that package hypotheses as facts because readers eat them up. These myths are a huge problem because they’re red herrings. They cause marketers to prioritize projects that won’t improve the content, user experience, or Google search performance. So how can the SEO community rally ar

How to safeguard your privacy while building your digital business

Image
30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to delete it – it is neither easy nor possible (given all the variety of archiving tools that are publicly accessible these days) So how do you keep your life private while owning a successful online business? How do you navigate this conundrum as your private content may still become public at any moment? The internet is both, a boon and a bane, depending on – how you use it, and how others use it to interact with you. A lot of new businesses and side hustles emerged post the pandemic, while brick and mortar businesses started digitizing themselves. This has raised well-being challenges around how business owners and senior executives can separate work

How to avoid SEO penalties in algorithm-stricken industries

When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many SEO practitioners will turn to black hat techniques to secure Page 1 positions. Google is the most popular search engine used by consumers; it makes regular weekly algorithm changes. As a result, firms may find their initial SEO progress is shot down by a penalty which can ultimately lead to a significant loss of traffic and revenue. The guide below gives some vital tips when trying to rank in the most penalty-stricken and volatile search results on Google. Choose a good domain   When trying to rank for a highly competitive keyword, SEO professionals might look at selecting a domain which is very similar to the ‘big money’ keyword. There is certainly evidence that having a domain with competitive keywords in it will give yo

How to use SEO for a great ABM strategy

Image
30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful marketing approach by 97 percent of businesses ABM can be used in conjunction with inbound marketing for maximum effectiveness, which ties into an effective SEO strategy Use SEO keywords to learn what your target audience is looking for and attract interest from all levels of a business SEO analytics – especially insights into consumer interests, behavior, and preferences – aid the construction of an effective account-based marketing strategy Priorities in business marketing have drastically shifted in the online age. Throwing enough mud at the wall, hoping that at least some of it will stick, is now an outdated approach. Consumers are savvy, seeking to be wooed by products and services that meet their unique needs. Naturally, this means that an effective marke