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Showing posts from July, 2022

Seven SEO roles that are key contributors to brand success in 2022

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30-second summary: SEO is important for brand success and there are several key roles that contribute to this Some of these roles are obvious, but others are ones you may not immediately associate with SEO Each of these roles has a different but important contribution to make An effective multidisciplinary SEO team will have good communication, clear roles and responsibilities, and realistic expectations By following these tips, you can set your team up for success SEO is more than just a one-person show. It takes a team of dedicated professionals working together to achieve success. In this article, we will explore the different roles that are key to brand building in 2022. Whether you’re a CEO who wants to understand why SEO is important for your business brand or an SEO pro who wants to build a case for improving SEO processes at your company, we have you covered. Why is SEO important for brand success? There are many reasons why SEO is important for brand success. Her

Five must-haves of a conversion worthy ecommerce website

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30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible once there Quality site search implementation can increase conversion rates by 5-6x, and including elements like CTAs or a system that accounts for spelling mistakes can have a considerable impact When working with an online store, think about category pages like aisles and sub-categories like shelves within those aisles Breadcrumbs can not only help enhance the user experience but also improve rankings as they help search engines understand how your site structure and relevance By many estimates, there are over twelve million ecommerce websites on the internet. That’s a lot of online stores, covering a lot of different niches. Getting traffic to these sites is one of the main struggles for businesses, so it’s important that once someone does land on the website, they have the best chance of converting as possible. At the end of the da

Using videos to optimize engagement in search-driven buyer journeys

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30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers to your brand at stage of the buyer journey Here’s how to create video content that caters to each stage specifically The process of acquiring a customer begins with your first contact. There are several stages a consumer goes through before becoming a customer and then a loyal customer. A buyer journey starts with identifying or expressing a need. This need then has to be fulfilled in some way or the other.  With over eight billion searches per year, real buyer journeys are complicated and may take weeks or months. However, to simplify things, here is a snapshot of the key stages a person goes through to become your customer. Since nearly 68 percent of online experiences begin with a search engine all these stages can very well happen in Google itself: Awareness : when a con