Posts

How to use digital PR and cross-channel data to amplify organic growth

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30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in the long-term Brands that will come out on top are those that take a cross-channel approach to drive more ROI, using data from other channels to inform their approach Despite being tempted to pull back on spending during a recession, I believe that it is critical that brands stay visible to maintain brand advocacy — and Digital PR is a great, low-cost way to do so. Future front-runner brands will be those that adopt a cross-channel approach to drive more ROI, utilizing data from other channels to inform their approach and ensure it resonates with target audiences . With the current economic climate, brands and businesses are understandably scrutinizing every cent, and will likely make cuts to marketing budgets across the globe.  Businesses need to be realistic about their g

Are these SEO rookie mistakes costing your search rankings?

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30-second summary: SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage your online visibility From optimizing your website for the wrong keywords to putting too many keywords in the meta keywords tag or creating lots of similar doorway pages We have listed the most common SEO mistakes to avoid and be future-ready Through SEO, marketers can improve their websites’ rankings in Google’s search engine results pages (SERPs) and thus reach top results. While doing SEO, however, there are some common SEO mistakes to keep away from. In case of committing any of these mistakes, marketers might end up harming their search ranking and reputation. Below are seven of the common mistakes that you must avoid. SEO Mistake #1: Optimizing your site for the wrong keywords The first step in any search engine optimization campaign is to choose the right keywords for which you should optimize your site. If

From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience

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The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no doubt: its end is coming. Yet, people are still underprepared: one recent study of 500 CMOs in the UK and US suggests that nearly 50 percent are not well prepared for the days when cookies become a thing of the past. They are not alone. Repeated delays and a lack of concrete roadmaps for credible scalable long-term alternatives for identification, targeting, reporting and evolving marketing strategies are muddying the waters. However, there are steps which can and should be taken by businesses of all kinds to prepare for the day the cookie is finally removed from the jar. Parking the issue and sleeping on the job could prove more problematic in the long run, as the cookie has been one of the more foundational aspects of performance marketing and digital infrastructure as a whole. Preparing for its absence is a marathon, not a sprint. It may not be sexy, but a full d

10 SaaS marketers share what’s NOT working in content marketing anymore

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Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates and 5 percent better retention rates than those not using content marketing. The content marketing game is constantly changing – what used to work for SaaS companies years ago doesn’t make the cut today. Having spent a good five years in the SaaS content marketing space I’m always interested in tips, hacks, and low-hanging fruit that let you take a shortcut and speed up product growth. I’ve interviewed 10 SaaS marketers and founders who’ve been creating SaaS content on a daily basis for years and asked them to share their insights – what’s not working in SaaS content marketing anymore? Let’s dive in and see what they have to share.        #1 Chasing big fat keywords Everybody wants to rank for these fancy keywords with large amounts of search volume. But the truth is, large search volumes usually come with a cra

How long does SEO take to show results?

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30-second summary: The only way to determine any time frames is to determine your client’s goals and flesh out a lot of “it depends” before a commitment There are a lot of “it depends” you will need to clear out with your client before giving any time estimate Factors that can influence how long SEO may take include the site’s age, its previous history with SEO and Google, its size, CMS, and any business specifics that may slow you down The minimum amount of time required for SEO work to show obvious results is 6 months (but a 12-month period is more realistic) There are certain credible strategies that can yield quicker results (if done right) There’s no way to guarantee SEO results within a definitive timeframe, simply because we can never guarantee what we cannot control, and Google is not under our powers. There can be rough estimates that should be clearly explained to the client as they are, that is, expectations that are not guaranteed. Your client should understand

Could these alternative SEO techniques be key to ranking successfully?

With algorithm updates being rolled out on a more regular basis, staying at the top of Google’s search engine results pages (SERPs) has never been harder. Gone are the days of signing up to directories, exact match domains, and keyword stuffing; SEO practitioners must do whatever they can to outrank their competitors. Sure, you can put out more grind work through aggressive link-building outreach, hire a PR agency or a bunch of content writers, but could these simple alternative strategies below give you the edge? Tip #1 – Post content when no one else is The notion that ‘content is king’ is certainly true – you need good quality content and regular content uploaded to show you are proactive and not a dormant site. Content cannot be thin, with thousands and thousands of words, because it needs to be relevant and answer questions in your industry, presented by # tags, useful links, images, and videos where possible. “A competitive edge over your rivals is posting content when no o

Is Google headed towards a continuous “real-time” algorithm?

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30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? Advisory Board member and Wix’s Head of SEO Branding, Mordy Oberstein shares his data observations and insights If you’ve been doing SEO even for a short while, chances are you’re familiar with a Google algorithm update. Every so often, whether we like it or not, Google presses the button and updates its algorithm, which in turn can update our rankings. The key phrase here is “presses the button.”  But, what if we are entering a world where it’s less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? What would that world look like and who would it benefit?  What do we mean by continuous real-time algorithm updates? It is obvious that tech